16July2008
Gen Y is so Wired!!! Well maybe not so much…
Posted by Toner under: Nerd Culture; UX; business.
A while back I know I (and loads of other people) made a lot of assumptions about Gen Y and technology.
As Gen Xers with our i-phones, our RSS readers and our blogs I think we thought it a given that the next generation of professionals would assuredly be some sort of creature from the sci-fi shows we grew up on (just look at those awful headsets we wear). Just wired into the hive mind, multi-tasking like mad, using the power of the world at their fingertips to do things we, at their age, never had an opportunity to do.
And because of this, we in turn, spent a lot of time convincing people older than us how much things are going to change in a few years and how we better get ready. The slow are eaten! Up with the early adopters!!!!
Confirming these assumptions were loads of reports by reputable researchers like Pew, that spoke of how much time teens and tweens spent online. We pointed to the success of social networking sites like Myspace and Facebook and somehow made the correlation that because little Ian made a Guitar Hero-themed Myspace page, this meant that when he was CEO of Big Company.com (at the age of 20 of course) he would run his meetings not with minutes and agendas but with color-coded strips that matched the beats of Aerosmith songs. Whoa, the world was gonna change!
But recently I’m starting to change my mind. Let’s look at two bullet points that are fairly common faire in any “web 2.0/Gen Y” presentation these days.
- Digital Natives thrive on instant gratification and frequent rewards.
- They prefer games to “serious” work.
Okay, so, let’s really think about this. I’m in my late thirties, and honestly, if I didn’t have a mortgage, a toddler that eats like linebacker and another baby on the way, you bet your ass I’d be home playing Oblivion all day and making bad original music on Garage Band. I mean who wouldn’t?
How about the amazing stats about multi-tasking? These kids are doing homework AND chatting at the same time. Breathtaking right?
Well, I can think back to days of homework and I’m fairly sure I had the phone cradled between my shoulder and ear while I got my way through the drudgery of High School algebra. I mean, hell, I bet my dad did it in the 50s as well. Who didn’t? So now maybe it’s typing over talking. Big deal.
So, the real eye opener for me has been some recent conversations with young people. interns, new employees, etc.
Of course this isn’t formal research in the Gallop sense of the word, but, enough of a sample (30+ people maybe?) that my beliefs about this new “wired” world are changing.
When I talk to 20-somethings about technology and work, they are really not that different than, well, the rest of us. Just the other day my boss and I did a little meet and greet with the Interns here and did some informal polling about how they consumed information/news, work behaviors and sort of general technology use.
For the most part, nearly all of them read the paper. Yup, paper. Tactile, made from trees. No one had a start page with a hundred RSS feeds, actually, for that matter; no one even used one of those aggregator-type start pages (igoogle, netvibes, etc.). By the looks on their faces I don’t think many of them knew what to make of that concept.
Of course everyone had a facebook page, but, really, how different is that than the activities we engaged in at their age? If you totaled up the time I spent hanging up fliers for various bands I was in or going on about causes I supported, I’m sure it equaled the amount of time little Johnny is spending sending virtual pokes to his buddies.
Sure the audience is larger, (potentially-in most cases it’s not) but as of yet, how many people have really managed to change the industry because of a YouTube Video or a spot on Last FM? For the most part what we see is kids being kids, just with better toys than what we had (unless you count Tia Tequila - I guess-sort of).
Lets face it, for the most part, people are using social networking for, well, social stuff. And social stuff is fun! Of course people spend a lot of time doing it. It’s like the Eddie Izzard joke about asking someone if you’d rather have a piece of cake or get poked in the eye with a paper-clip.
In matters of work, we immediately expected to hear everyone was using collaboration tools like Twine or Wikki’s but again, not so much. We expected study groups to have evolved into this online, extravaganza of meta-data and collaboration using all the latest and greatest, but again, people told us they used books, maybe the library computer if they were stuck.
I have a hunch, kids being kids and all, that just like how my father working in a factory made me not want to work in a factory, seeing us walk around with our stupid headsets and our smart phones and working Sunday night at 10pm when we should be eating popcorn and watching a movie, is, if anything, making kids more likely to want to want to slow down, turn off the machines and maybe go outside.
I hear it’s nice outside…